Shipping Build: Dev certificate and google accounts, submit to apple and google store
SEO: Based on the launch platform (Web/ App store/ Play store etc..), the team would come up with the copy of changes and features for easier discoverability in the search results.
Process
Support Phase
Fixing Bugs: Continued support for bugs
reported
Customer Support: Resolve customer
issues.
New additional features: We will be continue
to provide service for additional features