Five reasons why every small business should have their own smartphone app

You may think that having a smartphone path is only for the big players you may think it can be too expensive, or too far away from your technical abilities in the company. You may even feel intimidated by the thought of your company having an out. The reality is that having an app for your company is just another important way of increasing your business. If your company has a website, the odds are it can also benefit the smartphone app. Here are a few reasons why it’s a good idea to have one, so let us know what you think.

It increases sales
Once a customer has the application on their phone, it’s much easier for them to get to your site and use your services it’s a simple one-finger click away. You also have the ability to send them notifications of any new deals you may have, and if you’re a location-based business, even drill down and contact the people that are only in your local location. Many people offer special discounts on the out as opposed to a website to get their users to download the app on their phone. But once you have the app downloaded to their phone, there is very little competition left. While the website can have millions of other URLs, they are only going to have a certain amount of apps on their phone. So if you offer them value, you make a more loyal customer that purchases from you more.

Building your brand
A smartphone out is all about the brand if you’re trying to brand your company, it is one of the best ways we can suggest. An app can be a stylish representation of your company, with all the right colors and features that will make them happy. It will make them more recognizable and will show you to be a much bigger company then you may be. The important thing about a brand is that once people are used to your brand and your name, you are more likely to pop in their mind when they’re looking to buy something, whether it be a product or service.

Better customer feedback
Will carry their phones with them all the time, and unless you work in the computer industry you are not sitting in front of your computer all day long. You can send out messages and receive responses all most immediately from an app. Customers will feel closer to you and you will have better customer service and more information on how to improve your company

Money on the table
For the last four years, the amount of people accessing the Internet on their phone is larger than the amount of people accessing the Internet on their computer. The last statistics were showing that 53% of users will use their phones over their computers to access information online. Having a mobile app your phone will increase the chance that when they access the Internet for some information, they will come to you. So if you’re not leveraging the power of the smartphone, you are just leaving money on the table.

Understanding your customer
Get a tremendous amount of information on your customer’s habits and how they use the app on their phone. While the computer is often seen as an accessory for work, or for playing such as in videogame, smartphone as an essential item of life. We can’t think of any other item, other than clothes, that somebody will be so dedicated to carrying around with and feel uncomfortable when they don’t have it. Having your company on such an item can only be a good thing, just think about that. You can also track everything they do on the out, to know what is working and what is not. The more you understand your customer, the better relationship you have, and the more money you can make.

While getting a smartphone application created, either for android or iOS, it’s not about what it costs you, it’s about what it can make you. Just like having a website is essential for doing business these days, and a short span of time it will be just as essential having a smartphone application.
These are just some of the things to think about why you are considering getting an application written, but there are quite a few more. Just imagine the early days of websites, when people didn’t really understand or think they needed one, and compare that with now where everybody has one. If you got in the game early, you got a disproportionate amount of traffic and your business did much better, so it’s time to do the same thing with the smartphone out. We’re here to help you and answer any questions you have, but our advice is to get on the train and get into the game ahead of the masses. Wish you the best in your business.